Friday, January 12, 2007
New Movers and Direct Mail | The Freshest Website Gets a New Look.
FMP Direct.com, has added new features to their website allowing users easier access to our consumer lists services (including New Movers Register) and our other creative and marketing products.
Wednesday, January 3, 2007
A White Paper on New Movers
Why you'll love New Movers.
They need stuff.
Every New Mover spends a tremendous sum of money and makes a significant number of purchase decisions quickly. So its a must to have a great offer in front of them at the right time. Be there to welcome them to their new home and make them feel welcomed! They will reward you with continued customer loyalty.
The Audience
New Movers need reliable area products and services to help them settle in to their new environment. On average, they will spend ten times more in the first six months in their new neighborhood than established residents will spend in two full years.
The Message
Your customized welcome message will make these prospective new customers feel right at home. They'll appreciate your proactive effort to introduce your business, and will likely take advantage of the special offer you extend immediately - the first step in building a loyal customer relationship.
The Timing
Your postcard will reach new residents shortly after they move in, when they are most in need of valuable neighborhood product and service information (and long before your competition even knows the prospect is there, much less had a chance to reach them).
New Mover Facts
Each year approximately 17% of the nation's population (44 million people) move to a new residence - providing an amazing number of prospects with significant buying potential.
New Movers spend 10 times more in the first six months than established residents do in two years.
New homeowners spend over $10,000 on home related products.
42% of those moving into a new home are first time home buyers.
Act now and get free selections on a
New Movers list.
Hey, you need stuff too.
Why should your customers be the only one receiving great offers? We're so confident that our New Movers lists are accurate, timely and will generate new business that until January 31, 2007, we're offering you free selections on any New Movers list test. Take advantage of this limited time offer and find out why FMP Direct has been the largest, most complete compiler of new mover data for over 20 years.
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